Seacoast Bridal Makeup Artist – Wedding Makeup Pricing Part II
We in the bridal makeup artist community are individuals and have our own businesses, but we often collaborate and support each other. One this we have in common is the elephant in the room, wedding makeup pricing. While some makeup artists charge quite a bit, there’s also the ones who do a lot of undercutting! I do acknowledge when I 1st moved into a new area I offered a lower price range to get myself out there and noticed but little by little I had to increase it back up to a point where I could stay in business. I’m not quite to where I should be but my 2015 pricing will hopefully be accepted as reasonable. What a lot of people don’t realize is that artists like myself who run a legitimate business, pay income taxes. Therefore that uncle that you don’t like to invite to family reunions, you know him right? Uncle Sam? Well he likes to take 1/3 of everything we make here in Massachusetts. So if I were to charge $50pp, then $16.67 of that would go to taxes leaving me minus use of products making $25.00 per person. If I kept this up I would have had to close shop and stop doing something I absolutely love!
I asked several of my colleagues to chime in on this topic also and here is what they have to say…
Makeup Artist Anjelica Santillian from Hobart, Indiana states in her blog posted here
“Budgets, budgets, budgets!
Remember, cheaper is NOT always better. Especially, when it comes to your wedding. I cannot stress this enough. There is a huge difference between applying everyday makeup and applying bridal makeup. Just because someone advertises as a makeup artist doesn’t mean they’re a talented makeup artist. A certificate is merely a piece of paper that proves a person paid for a “training” course. They are guaranteed a certificate upon completion. It’s true. A certificate doesn’t buy a talented & qualified makeup artist or hair stylist. Quality vs quantity really matter….”
Anjelica is a very talent artist and here’s proof of that by these images that she provided.
Makeup Artist Jerilyn Novak from Chicago, IL has a 2 part blog, she explains in part one found here, you will see some very good points including this part:
“Makeup artists put a lot of time and research into coming up with their prices (I will explain in more detail below what exactly you’re paying for). The reference many artists use is, “Would you try to negotiate the prices at a salon or a store?” In my opinion, if you truly cannot afford an artist’s services, it doesn’t hurt to simply explain your situation and ask if you can work something out. But you can’t expect them to say yes. Most artists are firmly set on their prices. The bottom line is, you want that specific artist, and not the cheaper one, for a reason. You are paying for their talent and experience, among other things. If you want a higher level of service, you will pay a higher price.”
In part 2 found here, she shares more valid points and breaks down more of the costs involved to make you beautiful. Please take the time to read and understand…
“This year alone I spent about $8,000 on my kit alone. This encompassed trying as many products/tools as possible to find the best of the best; getting my hands on the latest trends and formula advancements; buying a proper chair, table, and lighting that I can travel with for my client’s convenience; only buying high-quality, high-end products that will work well, make my client’s look great, and last all day and night; and making sure I have products for any skin tone, type, and texture I could possibly come across. This takes a lot of time, a ton of research, and even more money. Building your kit is a HUGE monetary investment. And as a client, you are paying for the benefits, diversity of products, and luxury you receive in having access to such a plethora of makeup. This means I can do just about any look you desire, and I am not limited by a lack of product choices. If a makeup artist is not charging enough, they won’t have the money to build a great kit, and their services will suffer because of it.”
Some work by Jerilyn
Supporting Jerilyn, here is ShaTerra Jenkins who wrote this blog as a follow up to another blog by a fellow makeup artist Eden Di Bianco that she knows and I can only agree, people over look the cost of building a kit for all the skin tones.
“Professional grade products and proper tools are necessary to perform properly. My kit remains sanitary at all times before and after each client. I provide and test all products myself, knowing the durability, performance, and longevity of each for my clients which is very costly to achieve and time to build. Disposables are kept at all times and used to make a smooth transition between clients. I have obtained products for all skin tones and skin types with the appropriate hairystyling tools to complete each job successfully. My clients have no worries about my preparation.”
And more from ShaTerra…
“This is not something that I do as a hobby, it is a career and how I provide for my family. While I am a licensed massage therapist as well, I am thankful to be able to do now have this as my forefront career. This is where my passion lies and its not as easy as people think. While this is fun and I love doing it, it is also very demanding. I’m on my feet all of the time, I have to be personable with great customer service skills, do product research and reviews, make sure that I keep my business up on the backend, and so much more. If it was as simple as showing up and leaving, everyone would be successful at it.”
Some beautiful work by ShaTerra…
See all these beautiful images of gorgeous brides? Would you look like that if you didn’t hire a professional wedding makeup and hair stylist? Something to think about when you are making that budget. But the one thing that I want to make clear is that… and I’m going to shout it… YOU DO NOT HAVE TO PAY FOR EVERYONE’S HAIR AND MAKEUP!!!! You can tell them how much, and depending on the stylist, they can each pay the stylist individually on the wedding day or they can pay you so you can write one check in the end or one creditcard payment. Again, it depends on what the stylist prefers.
I hope these blogs help you understand wedding makeup pricing and the business behind it. So when you are planning your budget, don’t forget to add this into it and remember, you don’t have to pay for everyone! Thanks for reading and thank you to Anjelica, SheTerra, Jerilyn & Eden for your contributions!
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